Welcome to The Responsible Marketer!

Welcome fellow bloggers!

I have created this blog page to express my opinions on various marketing issues, such as ethics in marketing, digital marketing and everything else to do with marketing as a whole.

Please bare with me, as i am completely a novice in the art of blogging. But as time goes on i hope to improve and share my opinions with the blogging community in the most effective way.
So i hope you enjoy my blogs, comment on them if you wish as i would love to hear your views on marketing-related issues.

Thanks. Tyrone Banton

Monday, 17 October 2011

Topman's 'ignorant' t-shirts withdrawn

Topman's 'ignorant' t-shirts withdrawn 

This story was in the Guardian on Wednesday 14th September here is the link:
I just wanted to say that i am completely shocked that somebody even thought of creating such a t-shirt.
Why did Top-man decide to stock these products in the first place?
Maybe to attract the attention of young men or women (preferably students) who would find this hilarious or can relate to it in some way as these may be the excuses they have said to somebody else. Maybe Top-man thought this coincides with the sense of humor of the young generation today and  hoped that many young people would flock all of Top-man stores across the country to purchase one of these t-shirts, which was obviously incorrect.
Do I think the brand reputation will be tarnished?
Maybe so, in my opinion this will have some kind of affect on the reputation of the brand but i don't think it will have an adverse effect on the sales revenue. Some people make think the brand has sexist views and that they don't stand for equality amongst women, due to the negative press releases about this story. I reckon the press releases about the story may have influenced the sexist concept which don't surprise me at all. Would you say that the t-shirts could have been marketed to women as well? Maybe in the case of sleeping with a best friends boyfriend or not attending a important tutorial etc... maybe so, but either way its still a negative message to have on a t-shirt. I honestly think that the press definitely added fuel to the fire by staying it is blatantly against women. I reckon if the message would have been positive i.e "I love you because..." i think it would of been a success but hey that's my opinion. If i was the marketing manager i would carry out market research through questionnaires to evaluate the consumers' perception of the brand then make the appropriate  strategy based on the results.

Well i hope you have enjoyed my first blog ever, please leave your comments, thanks